B2B technology marketing · Since 2006

An embedded demand generation team for B2B technology companies.

One team for strategy and execution across paid media, search, creative and analytics, measured by qualified pipeline.

Start with a two-week plan. The session fee is credited to the pilot if you continue within 30 days.

Companies we’ve supported
CiscoLookerAnaplanMedalliaJuniper MistUpstartTrustArcLaceworkCastlight HealthDelphixMobileIronBigPandaMenlo SecurityDTEX SystemsCubeECIWordlyMocingbird
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Why Nephila

Senior strategy. Hands-on execution.

We work as an extension of your marketing team. One group plans, builds, launches and improves the program, so you spend less time coordinating vendors and more time on the decisions that matter.

How we engage

A clear path from first plan to a growing program.

1
2 weeks

Strategy Session

A working session with senior strategists and a written demand program plan you can use with or without us.

  • Review of accounts, tracking and offers
  • Priority audiences and channel mix
  • Draft outline for a 10-week pilot
2
10 weeks

Lead Gen Accelerator Pilot

We build and launch up to four integrated promotions, then measure what worked and plan what comes next.

  • Landing pages, forms and email in your CRM
  • Google, LinkedIn and Microsoft campaigns
  • Playbook and 6–12 month roadmap
3
Monthly

Growth Program

Build on what the pilot proved with an embedded team that plans, produces and optimizes your promotions every month.

  • Foundation, Expand and Scale levels
  • Weekly or biweekly strategy
  • Creative, ops and reporting included
Services

The right mix of services. Built around your goals.

We recommend the channels and deliverables that serve your goal, then run them together so each part strengthens the others.

We also run search and AI visibility, content, ad creative and reporting inside every program. Not ready for a full plan? Get a free audit of any one service.

Why one team

What changes when one team runs the program.

SEPARATE VENDORS AND TOOLS

Lots of activity, no single plan

  • Each channel reports its own version of success
  • Every campaign starts from scratch
  • Leads land in the CRM with no clear owner
  • Your team spends its week coordinating
ONE EMBEDDED TEAM

One plan, measured by pipeline

  • Channels share audiences, offers and timing
  • Promotions reuse what already works
  • Every lead is routed, nurtured and reported
  • Your team sets direction; we handle the build
Who we serve

B2B technology companies with pipeline goals to meet.

We partner with CMOs, VPs and heads of marketing, and demand generation leaders who need experienced guidance and consistent execution without managing a collection of vendors.

SaaSCybersecurityData & business intelligenceAICloud & infrastructureFintechHealthtech
Gregg HolzrichterGregg HolzrichterChief Marketing Officer
“I’ve worked with the Nephila Marketing team across multiple startups over 12 years. I highly recommend marketing organizations of any size or skill to partner with Nephila for outstanding results.”
Start here

Start with a plan you can use.

Tell us about your goals and we will set up a Strategy Session: a working session with senior strategists and a written plan covering priority audiences, channel mix, measurement readiness and a draft pilot outline.

Prefer the phone? Call 619-722-1588.

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